Search intent
What this event solves
For searchers who know they want a memorable wine experience in New York City but have not chosen the exact format yet.
What the proposal should include
- Format recommendation
- Wine theme
- Sommelier host
- Venue or home assumptions
- Proposal-ready scope
Planning notes
Experience searches are broad, so the first job is narrowing the event: corporate, client, private, date night, birthday, class, dinner party, or at-home tasting.
The format should match the room. A client evening, apartment dinner, bridal shower, and team-building event need different pacing.
A good proposal turns the broad idea into a concrete run of show, price, requirements, and assumptions.